Naive
Unadorned, spontaneous, and naive.
Naive is a free interpretation of Bau, a 1970s font designed by Flemming Bau. These intriguing circle-based letters have a strong and direct expression that caught our attention, so we had to take a closer look at his graphic work, fueled by Danish Viking craftsmanship and ornamentation.
Naive is a free interpretation of Bau, a 1970s font designed by Flemming Bau. These intriguing circle-based letters have a strong and direct expression that caught our attention, so we had to take a closer look at his graphic work, fueled by Danish Viking craftsmanship and ornamentation.
We have imagined Bau in a new light adding uppercases, thanks to a geometric drawing system. Today, these powerful shapes have returned to the contemporary graphic design landscape as a fully functional font. Naive, yes, but not foolish! From edgy headlines to freaky logotypes and psychedelic posters, these shapes resist instant reading, making them ideal for all kinds of graphic productions that need to catch the eye and surprise the reader.
